GDSS Award 2022
The winner of this year's award 'World's Best Sustainability / CSR Campaign by a Department Store' is Paris Department Stores for their Toys for Toys campaign, with a focus on creating awareness about circular economy and reuse/recycling.
This campaign is centered around bringing unused toys back into the economic cycle through repair, donation and/or recycling. Launched for the first time in 2019 on Children’s Day in Chile, it has been recreated every year since to bring a smile on the faces of at-risk children. Through a mass media campaign, customers were encouraged to learn more about recycling and donating old toys, which were then distributed to hundreds of children from multiple municipalities. In 2021, about 30,163 toys were donated to children and this was the fourth on-going year of this campaign.
As per the decision of the jury, this campaign fulfilled both the sustainable as well as the corporate social responsibility aspect of the award and in addition made the greatest localized impact. Ricardo Bennett and Maria Fernanda Kluever, CEO and Head of CSR of Paris Department Stores in Chile respectively, received their trophy from Tamim El Mili, Directeur Général of L'Oréal Luxe and representative of the jury.
Two runner-up campaigns that stood out were also recognized during this evening: Project Earth from Selfridges & Co in the UK, represented by Andrew Keith, Managing Director, and Zero Hunger from Woolworths in South Africa, represented by Roy Bagattini, Group CEO.
World's Best Sustainability / CSR Campaign by a Department Store’ Award 2022
Paris Department Stores, Chile
Toys for Toys
Selfridges & Co, England
Woolworths, South Africa
Members of the Jury
. Tamim Brahimi El Mili: General Manager Retail of L’Oréal Luxe (France), Chair of Award Jury
. Matthew Kilgarriff: Head of Sustainability/CSR of Richemont (Switzerland)
. Terry Lundgren: Former CEO of Macy’s (USA)
. Hiroshi Ohnishi: Former CEO of Isetan-Mitsukoshi (Japan)
. Pia-Maria Schlumberger: Head of Sustainability at L’Oréal Luxe (France)
. Justin Smith: Head of WWF & former Head of Sustainability at Woolworths (South Africa)
GDSS Sustainability / CSR Award 2022 is sponsored by
Roy Bagattini, Woolworths, South Africa (finalist); Maria Fernanda Kluever and Ricardo Bennett, Paris Department Stores, Chile (winner); Amity Addrisi, Journalist; Tamim El Mili, L'Oréal Luxe, France (Chairman of the Jury); Andrew Keith, Selfridges & Co, UK (finalist); André Maeder (IGDS President)